The Best E-Commerce Platforms in 2023

E-commerce is a booming industry that shows no signs of slowing down. According to Statista, global e-commerce sales are expected to reach $6.5 trillion by 2023, up from $4.2 trillion in 2020. That means more opportunities for online sellers, but also more challenges and competition.

To succeed in e-commerce, you need a reliable and powerful platform that can handle your online store’s needs and help you grow your sales. But with so many options on the market, how do you choose the best one for your business?

In this article, we will review some of the best e-commerce platforms for 2023 based on their features, pricing, ease of use, and customer reviews. We will also highlight their pros and cons, and give you some tips on how to make the most of them.

Squarespace: Best Overall E-Commerce Platform
Squarespace is a popular website builder that also offers e-commerce capabilities for small to medium-sized businesses. Squarespace is known for its beautiful and responsive templates, which are designed to showcase your products and brand in the best light.

Squarespace also offers a range of features to help you run your online store smoothly, such as inventory management, order fulfillment, shipping options, tax calculations, coupons and discounts, customer accounts, and analytics. Squarespace does not charge any transaction fees on its e-commerce plans, which start from $23 per month (billed annually).


  • Free domain and SSL certificate
  • No transaction fees
  • Award-winning templates
  • Easy to use drag-and-drop editor
  • 24/7 customer support


  • Limited payment gateways (only Stripe, PayPal, and Apple Pay)
  • Limited integrations with third-party apps
  • No phone support

Square Online: Best for Omnichannel Selling
Square Online is an e-commerce platform that integrates seamlessly with Square’s point-of-sale (POS) system, allowing you to sell online and offline with ease. Square Online lets you create a free online store with unlimited products, categories, and pages. You can also sell on social media platforms like Instagram and Facebook, and offer multiple delivery options such as pickup, delivery, and shipping.

Square Online charges a transaction fee of 2.9% + $0.30 per sale on its free plan, which drops to 2.6% + $0.30 on its paid plans, which start from $29 per month (billed annually). You also get access to more features such as abandoned cart recovery, customer reviews, gift cards, subscriptions, and SEO tools.


  • Free site with unlimited products
  • Sell in store and online with Square POS integration
  • Sell on social media platforms
  • Multiple delivery options
  • No monthly fees on the free plan


  • Only supports Square as a payment processor
  • Limited customization options
  • No phone support

Ecwid: Best for Existing Sites
Ecwid is an e-commerce platform that allows you to add an online store to your existing website or blog. Ecwid works with any website builder or CMS, such as WordPress, Wix, Squarespace, or Shopify. You can also create a standalone online store with Ecwid if you don’t have a website yet.

Ecwid offers a free plan that lets you sell up to 10 products online. You can also upgrade to a paid plan that starts from $15 per month (billed annually) to sell up to 100 products and get more features such as inventory management, discount coupons, live chat support, and Google Shopping ads.


  • Works with any website builder or CMS
  • Free plan available
  • Supports over 50 payment gateways
  • Mobile-friendly and responsive design
  • Multilingual and multi-currency support


  • Limited design options
  • Transaction fees apply on some payment gateways
  • No phone support